How Campaign Compass AI Works
You answer 9 questions about your business, product, and goals.
CampaignCompassAI analyzes your inputs using industry benchmarks and financial models, then generates a complete campaign strategy tailored to your business economics — including channel selection, budget allocation, messaging, and execution-ready content.
The platform uses a B2B-specific knowledge graph and predictive budgeting logic to recommend only channels that can deliver positive ROI for your deal size — something generic AI tools like ChatGPT can't do
Step 1: Get Started
To begin, sign up or log in to your Campaign Compass AI (CCAI) account.
After logging in, you’ll arrive at your dashboard.
From here, you can start a new campaign with just one click.
The dashboard also gives you access to previously created campaigns so you can revisit, duplicate, or update them anytime.
Step 2: Enter Your Campaign Details
Provide the key information we need to build your tailored campaign:
Product or Service: What you’re promoting.
Target Audience: Who you want to reach
Campaign Goal: Choose from common objectives like brand awareness, lead generation, conversions, or customer retention.
We'll analyze your website and generate:
Value proposition
Unique selling points
Ideal customer profile
Buying personas
Buyer's journey
Step 3: Generate Your Campaign
After reviewing your free marketing foundation, answer a few more questions about your campaign (budget, timeline and your target organisation by size. Then choose from 5 messaging themes tailored to your business and goals.:
Recommended marketing channels, budget allocation and Campaign KPIs (e.g., email, social media, paid ads, SEO).
Suggested messaging angles tailored to your audience.
Example campaign assets like ad copy, email subject lines, or post ideas and content ideas for all digital and traditional channels
A timeline for rollout, showing what to do first and how to keep momentum.
The resources you need for the campaign so you can execute
Example Social Media Calendar
Step 4: Review & Customize
CampaignCompassAI lets you review and fine-tune the essentials—your target market, unique selling points, and campaign goals. Want to explore a different angle? You can rerun the campaign with new inputs anytime. Our Virtual Marketing Strategist, provides :
Revise the content: In real time we can help you write ads, content, posts, tweak messaging and refine execution.
Modify channels: Add or remove marketing channels to further match your preferences.
Regenerate ideas: If you want fresh inspiration, you can refresh specific campaign advice based on your input
Step 5: Launch With Confidence
Your campaign is ready. Now execute:
Download Your Campaign – Export as PDF or editable MS Word document
Share With Your Team – Give stakeholders access to review the strategy
Execute Immediately – Copy your ads, emails, and content directly into your marketing platforms (Google Ads, Facebook, LinkedIn, email tools, CRM)
Track & Optimize – Use the included KPIs and success metrics to measure performance
