How Campaign Compass AI Works
Budget Decisions Anchored to Your Bottom Line
Most marketing plans fail because they're built on industry averages that ignore your actual business economics. CampaignCompassAI starts with your deal size to calculate your maximum allowable customer acquisition cost—the ceiling that keeps your unit economics healthy.
Every channel recommendation flows from this financial foundation. We will never advise you to waste budget on LinkedIn campaigns for low-ticket products or Google Ads that take three years to pay back. The system filters out channels that burn cash and steers you toward strategies that recover capital within 5 to 12 months.
If you’re new to marketing and just want clear direction on where to invest to grow your business, don’t be put off by the marketing jargon or what happens “under the bonnet.” of Campaign CompassAI
Campaign CompassAI takes care of the complexity for you. Simply answer a few straightforward questions about your business — accuracy matters — and you’ll get tailored advice on where to allocate your marketing dollars for the best possible return.
Step 1: Get Started
To begin, sign up or log in to your Campaign Compass AI (CCAI) account.
After logging in, you’ll arrive at your dashboard.
From here, you can start a new campaign with just one click.
The dashboard also gives you access to previously created campaigns so you can revisit, duplicate, or update them anytime.
Step 2: Enter Your Campaign Details
Provide the key information CCAI needs to generate a tailored campaign:
Product or Service: What you’re promoting.
Target Audience: Who you want to reach (e.g., first-time home buyers, small business owner.
Campaign Goal: Choose from common objectives like brand awareness, lead generation, conversions, or customer retention.
We provide a free value proposition, unique selling points of your product or service (by scraping your website or you enter it manually) ideal customer description, buying personae and the buyer's journey all for free
Step 3: Generate Your Campaign
Once further details are confirmed—and if you’re on a paid plan—you’ll choose from five messaging themes tailored to your business and campaign goals. Then sit back, sip your coffee, and in under 10 minutes, we’ll deliver:
Recommended marketing channels, budget allocation and Campaign KPIs (e.g., email, social media, paid ads, SEO).
Suggested messaging angles tailored to your audience.
Example campaign assets like ad copy, email subject lines, or post ideas and content ideas for all digital and traditional channels
A timeline for rollout, showing what to do first and how to keep momentum.
The resources you need for the campaign so you can execute
Example Social Media Calendar
Step 4: Review & Customize
CampaignCompassAI lets you review and fine-tune the essentials—your target market, unique selling points, and campaign goals. Want to explore a different angle? You can rerun the campaign with new inputs anytime. And with our upcoming Virtual Marketing Strategist, you’ll soon be able to:
Revise the content: In real time we can help you write ads, content, posts, tweak messaging and refine execution.
Modify channels: Add or remove marketing channels to further match your preferences.
Regenerate ideas: If you want fresh inspiration, you can refresh the campaign advice based on your input
Step 5: Launch With Confidence
Once your campaign looks right, it’s time to launch. CCAI makes it simple to:
Export your full plan into a PDF or document for easy sharing.
Collaborate with your team by giving them access to your campaign strategy.
Put it into action by using the copy, and strategies directly in your favorite tools.
