Frequently Asked Questions
What is Campaign CompassAI?
Campaign CompassAI is an AI-powered tool built for both marketers and non-marketers who need fast, clear marketing strategy. It simplifies campaign planning by turning your product details and marketing goals into a tailored, data-backed campaign strategy — complete with channel selection, messaging, and metrics. Whether you're a time-poor freelancer or a founder without agency budget, it helps you move from idea to strategy in under 10 minutes.
How does Campaign CompassAI work?
CampaignCompassAI uses AI-Driven Strategic Orchestration to analyze user inputs, industry trends, and buying personas to generate detailed marketing
campaigns. Users provide information about their target market, product, and goals, and the tool produces a tailored strategy, including content suggestions, budget allocation, and key performance indicators.
A B2B-specific knowledge graph, combined with predictive budgeting and logic, guides channel selection and budget allocation to achieve the lowest possible customer acquisition cost — something large language models (LLMs) cannot do on their own.
Who can benefit from using Campaign CompassAI?
Campaign CompassAI is ideal for small to medium-sized B2B businesses, startups, and entrepreneurs who lack the resources for dedicated marketing teams or agencies. It is also useful for marketing managers and directors in B2B tech companies seeking to optimize their marketing efforts efficiently and cost-effectively, time poor freelancers, consultants and agencies.
What makes Campaign CompassAI different from other marketing tools?
Campaign CompassAI stands out due to its user-friendly interface, personalized campaign generation, affordability, convenience and speed. It provides end-to-end marketing strategies tailored to the unique needs of each business, leveraging AI to offer insights and automation typically reserved for larger enterprises with specialized marketing resources.
Can Campaign CompassAI integrate with my existing tools?
Yes, Campaign CompassAI is designed with future integrations in mind. While the initial version focuses on standalone functionality, future updates will include seamless integration with popular CRM systems, social media platforms, and other marketing automation tools to enhance your marketing efforts further.
How quickly can I see results from using Campaign CompassAI?
Campaign CompassAI provides an efficient way to develop and launch marketing campaigns quickly. While the tool can generate a detailed campaign plan within minutes, the time to see actual results will depend on factors such as campaign execution, industry, and market conditions. Generally, users can expect to see initial engagement improvements within a few weeks.
What kind of support does Campaign CompassAI offer?
Campaign CompassAI delivers a consumer-grade user experience crafted by UX experts. It’s intuitive, engaging, and enjoyable to use — with onboarding that’s smooth, fast, and hassle-free. Campaign CompassAI offers comprehensive support to ensure you get the most out of the tool. This includes a robust knowledge base, tutorials, and step-by-step guides. Additionally, our customer support team is available to assist with any questions or issues you might encounter. We will also have a live virtual assistant within the application.
Is my data secure with Campaign CompassAI?
Yes, data security is a top priority for Campaign CompassAI. We adhere to industry best practices and comply with relevant data protection regulations. All user data is encrypted and securely stored, and we conduct regular security audits to safeguard your information. The application and hosting provider have controls built in so your data cannot be shared or seen by unauthorised users. Campaign CompassAI has passed penetration and vulnerability testing, further code and feature refinements are rigorously tested in a dev environment before releasing to production
Can Campaign CompassAI be used for different industries?
Absolutely. Campaign CompassAI is designed to be versatile and can generate effective marketing strategies for a wide range of industries. The tool adapts to the specific needs and characteristics of your industry, ensuring that your campaigns are relevant and impactful.
How does Campaign CompassAI stay updated with current marketing trends?
Campaign CompassAI provides real-time data analysis and maintains a continually updated knowledge base with new data and industry insights. This ensures that the campaigns generated are current and effective, reflecting the latest trends and best practices in marketing. Instructions for the 40 virtual marketing assistants that act as experts for the various components of the plan are also constantly updated to reflect the most effective business, marketing, digital and traditional channel advances.
Can I customize the campaigns generated by Campaign CompassAI?
Yes, Campaign CompassAI gives you a chance to review and adjust key inputs — like your target market, unique selling points, and campaign goals — before your strategy is finalized. Once your tailored campaign is generated, you can either download and edit the plan directly, dependant on how many campaigns you purchased you can rerun it with new inputs for deeper customization. And to help you go beyond planning, in the future you’ll get access to a virtual marketing strategist who’s trained on your specific campaign. They can help you write ads, tweak messaging, refine execution, and even adjust mid-flight if your goals shift or results need tuning.
Creating a Campaign - Step By Step Guide
1. Sign Up:
- Action: Click on the "Sign Up" button on the homepage.
- Importance: This step initiates your journey with Campaign CompassAI, giving you access to its powerful marketing tools.
2. Enter Business Name:
- Action: Enter your business name in the first step of the carousel and click "Next."
- Importance: This helps personalize your campaign and ensures all materials are branded correctly.
3. Enter Product/Service and Industry:
- Action: Input your product or service and select your industry from the dropdown menu, then click "Next."
- Importance: This information allows Campaign CompassAI to tailor its strategies and suggestions to your specific market.
4. Progress Bar:
- Observation: Notice the progress bar at the top showing how far you have gone in the setup process.
- Importance: The progress bar keeps you informed of your progress, ensuring you complete all necessary steps.
5. Enter Business Location and Target Audience:
- Action: Enter your business location, specify the geographic reach for your campaign, and and indicate the ideal company size of your target customer. Click "Next."
- Importance: Accurate targeting ensures your campaign reaches the right audience, maximizing its effectiveness.
6. Enter URL and Define USPs:
- Action: Input the URL for your product or service. Campaign CompassAI will generate the unique selling points (USPs) for you, or you can enter them manually. Click
"Next."
- Importance: A clear USP differentiates your product/service from competitors, making your campaign more compelling.
7. Create Account:
- Action: Enter your email address and create a password. Click "Submit" to create your account.
- Importance: Creating an account stores your information and campaign progress, allowing you to return and make adjustments as needed.
8. Dashboard Overview:
- Action: Upon account creation, you will be taken to the dashboard, receiving unique selling points, value proposition, ideal customer profile, buying persona, and buyer's journey free of charge.
- Importance: This foundational information is crucial for understanding your market and tailoring your campaign effectively.
9. Start Campaign:
- Action: Click on "Start Campaign" to be taken to the pricing page and select the most appropriate plan for your needs.
- Importance: Selecting the right plan ensures you have access to all necessary features for a successful campaign.
10. Confirm Campaign Details:
- Action: In the second carousel, confirm important information about your campaign, particularly the USPs. Take your time to ensure this information is accurate.
Answer further questions on the campaign budget, goal, and length, then click "Next."
- Importance: Get this right as this is critical for the campaign's accuracy and effectiveness.
11. Select Theme/Message:
- Action: Choose the most appropriate theme, message, or slogan for your campaign, then click "Next."
- Importance: Consistent and compelling messaging is vital for engaging your audience.
12. Return to Main Workspace:
- Action: You will be taken back to the main workspace where the campaign generation process begins.
- Importance: This is where the tool’s AI magic happens, generating a comprehensive campaign for you.
13. Campaign Generation:
- Action: Campaign CompassAI will generate various elements for your campaign, including:
- Current Trends, Competitors, and Research
- Budget Allocation
- Digital Marketing Channels
- Traditional Marketing Channels
- Campaign KPIs
- Content Generator detailing advice and ideas for all the content you need for your campaign
- Additional Marketing Advice
- Importance: This comprehensive campaign plan provides all the necessary tools and insights to launch and manage a successful campaign.
14. Download Campaign Document:
- Action: Go to the "Marketing Campaign Report " section and download your full campaign document with detailed instructions on how to execute the campaign and grow your business.
- Importance: Having a downloadable campaign document ensures you have a tangible plan to follow and implement, aiding in the seamless execution of your marketing strategy
Best practices for CampaignCompassAI
In the competitive business to business market obtaining leads and new customers to build your business can be incredibly tough and complex in the digital world. That’s why Campaign Compass AI was created, we provide you the information, data, advice and guidance to launch your campaign. The research, channel selection, ideal customer and budget allocation along with numerous other parameters is automatically generated for you. What would take weeks internally or thousands of dollars with an agency is available for now for less than $29.
To provide you with the best advice though, accurate imputing of information is required. Here are some best practices for you to follow to get the most out of the tool.
1. Accurately Identify Your Target Customer Size
Ensure you correctly identify the size of your target customers for precise targeting:
- Customer Categories: Specify whether your target customers are sole traders, SMEs, enterprises, or large enterprises. Each category has distinct needs and behaviors, and accurately identifying this helps tailor your campaign strategies effectively.
2. Precisely Define Your Unique Selling Point (USP)
We will generate them for you but edit if required to verify your product or service’s unique selling points, only you and your current customers truly know your unique value:
- Make sure your unique selling points are clear, specific, and true to what makes you different. If your messaging sounds like everyone else’s, you’ll blend into the background — and your campaign won’t hit. Strong USPs drive attention and give people a reason to choose you.
- Regular Updates: Periodically review and update your USPs to reflect any changes or improvements in your offerings, ensuring they remain
relevant and compelling.
3. Clearly Describe Your Product or Service
Be as specific as possible. Our dropdown includes broad categories like “software,” but that’s just a starting point. Use the “other / please specify” field to enter exactly what you offer — for example, “Project Management Software” or “Metal Fabrication Services for Home Builders” The more precise you are, the better the campaign fits your niche.
4. Ensure All Inputs Are Accurate and Comprehensive
Take the time to provide accurate and detailed information for all required inputs:
- Take a moment to enter detailed, accurate information — it makes all the difference. Rushing through the setup can lead to generic advice and weaker campaigns. We’ve designed the input flow to be quick and easy, but the more precise you are, the sharper and more tailored your strategy will be.
- Complete Information: Double-check that you have filled in all required fields and provided all necessary details about your business, target audience, and campaign goals. We will provide you with the opportunity to review this in the 2nd carousel of information we collect from you.
6. Implement Multi-Channel Strategies
Leverage multiple marketing channels to maximize your campaign reach and effectiveness:
- Diverse Platforms: We will provide you guidance on the best channels for paid ads and promotion but consider a mix of digital and traditional marketing channels, such as social media, email marketing, PPC advertising, industry events, and direct mail, to reach a broader audience. Campaign CompassAI provides you with specific, tailored guidance to your business on these various channels all from within the app and in the downloadable report.
- Content Creation: Use the advice from Campaign CompassAI to generate content tailored for each channel. You can write the content yourself, outsource it to freelancers, or use our soon to be released live virtual marketing strategist to help you.
- Consistency: Ensure your messaging is consistent across all channels, reinforcing your brand identity and value propositions.
- Combined CRM and Marketing Technology Tools: Utilize integrated tools like GoHighLevel, Zoho or ClickFunnels to analyze and track performance, manage social media posts, handle email campaigns, post articles, deliver newsletters, and manage customer relationships. These tools are all in one and cost around $100 to $200 a month with free tiers.
- You can outsource setup and maintenance for as little as $20/hour if you don’t have the time, skills, or budget for a full-service agency. Freelancers and specialists can keep things running smoothly without blowing your budget.
- Schedule and Monitor: Plan and schedule your content distribution to maintain a steady flow of communication with your audience. Monitor the performance of each channel and adjust your strategy as needed to optimize results. Campaign Compass AI provides you with all guidance and idea for the relevant content or use our soon to be released live virtual marketing strategist to help you.
- If you have limited resources just pick on two channels to start, We suggest 1) an email drip feed campaign to “build that list”. We give you suggestions for a drip feed campaign in the content ideas section. 2) Develop a high value piece of content such as an eBook or article and give it away for free. Again, we provide you with ideas for this. Advertise the high value content on Facebook, Reddit or Linkedin and take them to a landing page to download the content. Have the landing optimised with a “call to action” to promote your product or service, You might be happy with just an email address or you could choose a call to action which is a free quote, demo or appointment. Whatever suits your business.
5. Monitor, Analyze, and Adjust
Continuously monitor campaign performance and make data-driven adjustments:
- Real-Time Analytics: Utilize the real-time analytics provided by your CRM and Marketing Technology Tools and Ad Management platforms to track the performance of your campaigns. Monitor key metrics, which Campaign Compass AI provides advice on and adjust your strategy as needed.
- Feedback Loops: Establish feedback loops to gather insights from your audience and stakeholders. Use this feedback to refine your messaging and tactics.
- Iterative Improvements: Treat your campaigns as iterative projects. Regularly review the performance data, identify areas for improvement, and implement changes to optimize results.
By following these best practices and ensuring the accuracy and completeness of your inputs, you can leverage CampaignCompassAI to its full potential, creating highly effective and tailored marketing campaigns that drive successful outcomes for your business.
Technical support Q&A for Campaign CompassAI
1. Q: How do I reset my password?
A: To reset your password, click on the "Forgot Password" link on the login page. Enter your registered email address, and you'll receive a password reset link. Follow the instructions in the email to create a new password.
2. Q: Why am I not receiving email notifications from Campaign CompassAI?
A: Ensure that your email address is correctly entered in your account settings. Check your spam or junk folder to make sure the emails are not being filtered. If the issue persists, add CampaignCompassAI to your email whitelist and verify your notification settings in the tool.
3. Q: How can I export my campaign data?
A: To export your campaign data, navigate to the "Marketing Campaign Report " section of your dashboard. Select the campaign you want to export, and click the "Download" button.
4. Q: What should I do if the tool is running slowly or not responding?
A: First, check your internet connection to ensure it is stable. Clear your browser cache and cookies, and try accessing the tool again. If the issue persists, try using a different browser or device. Contact technical support if the problem continues.
5. Q: Why is my campaign not generating any leads?
A: Check if your campaign settings, such as audience targeting and budget allocation, are correctly configured. Review the messaging and creative assets to ensure they are compelling and relevant.
6. Q: How do I contact Campaign CompassAI support for further assistance?
A: You can contact Campaign CompassAI support by clicking on the "Support" or "Help" button in the tool. You can also email [email protected] or use the live chat feature available on our website. Provide a detailed description of your issue for faster resolution.
7. Q: How do I update my billing information?
A: To update your billing information, go to the "settings" section in your account settings. Click "Edit" next to your current payment method and enter the new billing details. Make sure to save the changes to update your account.
8. Q: How do I change my subscription plan?
A: To change your subscription plan, navigate to the "Subscription" section in your account settings. Select the desired plan from the available options and follow the instructions to update your subscription. Any changes will take effect immediately or at the end of your current billing cycle, depending on the plan details.
9. Q: What should I do if my account gets locked?
A: If your account gets locked, click on the "Forgot Password" link on the login page to reset your password. If the issue persists, contact [email protected] for further assistance.
Feature Specific Questions for Campaign CompassAI
Campaign Name and Description:
1. Q: How do I customize the campaign name and description in Campaign CompassAI?
A: You can customize the campaign name and description when entering data into the carousels. Enter the desired name and a detailed description that aligns with your campaign goals.
2. Q: Can I edit the campaign name and description after the campaign has started?
A: No, though you can edit the campaign report and edit the name and description at any time by downloading the report and editing on your local machine
Marketing Objective and Goals:
1. Q: How do I define my marketing objectives in Campaign CompassAI?
A: During the campaign setup, you will be prompted to enter your specific marketing objectives. These can include lead generation, increasing website traffic, or improving email campaign metrics.
2. Q: Can Campaign CompassAI suggest objectives based on my business goals?
A: Yes, Campaign CompassAI can provide suggestions for marketing objectives based on the information you input about your business and campaign goals and is included in the report.
Targeted Audience:
1. Q: How does Campaign CompassAI help in profiling the ideal customer?
A: Campaign CompassAI uses Retrieval Augmented Generation (RAG), AI algorithms, real time online research and knowledge documents to create detailed profiles of your ideal customers, including industry, company size, and specific business needs.
2. Q: Can I manually adjust the targeted audience?
A: Yes, when you enter data you can select the size of the business to ensure it accurately reflects your ideal customer base.
Value Proposition and Competitor Analysis
Value Proposition:
1. Q: What is the importance of a clearly articulated value proposition in a campaign?
A: A clearly articulated value proposition highlights the unique benefits of your product or service, making it easier to communicate its value to potential customers and differentiate from competitors.
2. Q: Can Campaign CompassAI help in crafting a compelling value proposition?
A: Yes, Campaign CompassAI provides a draft to help you develop a strong value proposition tailored to your target audience. You can proceed with our draft or edit and refine your own before the full campaign is generated.
Competitor Analysis:
1. Q: How does Campaign CompassAI perform competitor analysis?
A: Campaign CompassAI identifies key competitors and analyses their strengths and weaknesses based on market data and industry insights.
2. Q: Can I add competitors manually for analysis?
A: Yes , when entering the USP include the competitors you are better then with your feature benefit.
Themes, Messaging, and Slogans
Main Theme/Slogan:
1. Q: How do I select a main theme or slogan for my campaign?
A: Campaign CompassAI offers a selection of themes and slogans that align with your campaign goals. You can choose from these suggestions or create your own.
2. Q: Can I test multiple slogans to see which performs best?
A: Yes, when implementing the campaign you can use A/B testing to compare the performance of different slogans and select the most effective one. Bear in mind the intial messaging you choose is fed into all the Written, Visual, and Paid Content ideas that Campaign Compass AI provides.
Messaging:
1. Q: What kind of messaging does Campaign CompassAI help develop?
A: CampaignCompassAI assists in developing key messages that effectively communicate your campaign’s value proposition to your target audience.
2. Q: Can I customize the messaging provided by Campaign CompassAI?
A: Yes, you can customize the suggested messaging to better fit your brand’s tone and voice when implementing the campaign though we do not recommend this as all content has been generated for this messaging
Proposed Marketing Channels
Digital Channels:
1. Q: Which digital marketing channels are recommended by Campaign CompassAI?
A: Campaign CompassAI recommends channels such as LinkedIn Ads, Google Ads (PPC), content marketing, email marketing, and webinars in the marketing campaign. We have provided strategies for every digital channel though so you can personally select this one if it is relevant to you
2. Q: Can I prioritize certain digital channels over others?
A: Yes, you can prioritize the digital channels that best align with your campaign objectives and target audience when implementing the campaign
Traditional Channels:
1. Q: Does Campaign CompassAI support traditional marketing channels?
A: Yes, Campaign CompassAI provides strategies for traditional channels like industry events, direct mail, and public relations.
2. Q: How do I integrate traditional and digital marketing efforts?
A: Campaign CompassAI offers guidance on creating an integrated marketing strategy that leverages both traditional and digital channels for maximum impact in the marketing campaign advice.
Technology and Tools Required
1. Q: What technology platforms does Campaign CompassAI recommend?
A: We recommends platforms like integrated tools like GoHighLevel or ClickFunnel that combine CRM functionality with Marketing Technology Software and Google Analytics for website tracking.
2. Q: Can I use my existing marketing tools with CampaignCompassAI?
A: Yes, you can implement the campaign with you existing marketing tools with to streamline your campaign management. Future iterations of CCAI will automate this process.
Timeline and Milestones
1. Q: How does Campaign CompassAI help in planning a campaign timeline?
A: Campaign CompassAI provides a detailed timeline from campaign setup to post-campaign analysis, with key milestones and deadlines.
2. Q: Can I customize the timeline to fit my specific campaign needs?
A: Yes, you can customize the suggested timeline to better align with your campaign schedule and goals.
Budget Allocation and Resources
1. Q: How does Campaign CompassAI assist in budget allocation?
A: Campaign CompassAI provides a budget breakdown, allocating funds across various digital channels to optimize your spend based on your goals and data. The allocation is based on the latest industry data balancing customer acquisition cost and fit for your target audience.
2. Q: Are there tips for cost-saving in campaign management?
A: Yes, Campaign CompassAI offers cost-saving tips, such as using freelancers or AI tools to optimize budget usage.
Campaign Creative and Assets
Branding Guidelines:
1. Q: What branding guidelines does Campaign CompassAI provide?
A: Campaign CompassAI offers instructions on maintaining consistent brand use across all campaign materials.
2. Q: Can I customize the branding guidelines to match my brand’s identity?
A: Yes, you can tailor the suggested branding guidelines to better reflect your brand’s unique identity.
Creative Direction:
1. Q: How does Campaign CompassAI assist with creative direction?
A: Campaign CompassAI provides guidance on ensuring visual and message consistency throughout your campaign in the Content Ideas Section
2. Q: Can I use my own creative assets with Campaign CompassAI?
A: Yes, you can integrate your own creative assets into the campaign.
